The Privatization or Commodification of Water

Introduction For a long time, ethics has been seen as the study of what comprises good and bad conduct which includes the values that influence the conduct. Generally, contemporary culture has given humans unprecedented liberty and prosperity which has necessitated the growth of the concept of ethics.Advertising We will write a custom research paper sample on The Privatization or Commodification of Water specifically for you for only $16.05 $11/page Learn More Business ethics on the other hand has existed in the form of reflection on the ethical dimensions of business exchanges and institutions whereby the concept has been understood in two distinctive ways, where one group views it from the background of philosophy while the other group views it from the background of business community (Brenkert and Beauchamp 3). These two approaches are not exclusive, but the philosophical approach appears to be the broader of the two. In all cases, it becomes importa nt to appreciate the fact that moral problems and the process of analyzing them invites different forms of useful analysis. Water forms an essential commodity that ensures continuity of life, though for a long time no systematic way has been elaborated in appreciating its value (Brown and Schmidt 3). For long, people have regarded water as a renewable commodity that has potential to develop without limit. With the larger society utilizing water in different ways such as irrigation, energy and burgeoning urban centers, the reality is now clearer that like just other renewable commodities, water is a finite resource. However, providing answers to modern water problems requires giving answers to questions of value: how should society capture, store or distribute water; at what cost; for whom; and for how long (Brown and Schmidt 4). All these questions are regarded as ethical because just like any other essential resource, determining a fair and just distribution of water has direct eff ects on human and nonhuman lives and also the systems that sustain them. Commodification of water Borgmann argues that the driving force of the contemporary society is the aspect of commodification which is described as, that vital structure of modern society of the market which conveys a sense of moral censure (Borgmann 143). The author, in reference to Viviana Zelizer, states that, â€Å"economic prophets have frequently warned us against global commodification and the loss of the moral-emotional fiber it brings† (Borgmann 144). Using the Marx’s concept of commodification, Borgmann first sees the concept to possess the verb to commodify, which to him is â€Å"to draw something from outside the market into the market so that it becomes available for sale and purchase† (Borgmann 144).Advertising Looking for research paper on public administration? Let's see if we can help you! Get your first paper with 15% OFF Learn More Marx looked at the various ways in which capitalism perceived the production of things such as wheat, shoes and clothing out of the hands and circumstances of the farmers, artisan and householders, stripped them of their context of skills and persons, of exchanges and uses and made them into commodities (goods) whose importance was reduced to their price. Moreover, Marx became critical of how labor was being converted into something that could be purchased and sold under conditions that only favored the capitalists and made the workers beggars (Borgmann 144); thus, commodification became purely and totally exploitation. The contemporary discussions continue to see the concept of commodification as contested. In such discussions, the broader agreement has remained that, certain goods such as justice should never be for sale (Borgmann 145). But other goods have continued to draw divided opinions. For a long time, goods at issue in this discussion have generally constituted those in Michael Walzer’s list of items which are subject to ‘blocked exchanges’: 1) Human beings; 2) political power and influence; 3) criminal justice; 4) freedom of speech, press, religion, assembly; 5) marriage and procreation; 6) the right to leave the political community; 7) exemptions from military service, from jury duty, and from any other form of communally imposed work; 8) political offices; 9) basic welfare services like police protection or primary and secondary schooling; 10) desperate exchanges; 11) prizes and honors of many sorts; 12) divine grace; 13) love and friendship; and 14) a long series of criminal sales (Borgmann p.145). The above list can be complete if addition of certain public goods is made. These public goods are; clean air and clean water, safety from crime, basic health care and public lands. The main argument in disfavor of commodification of public goods is that commodification may leads to social injustice, for instance, if education is totally commodified, the chil dren of the poor will get no education or for them, inferior education will be enough (Borgmann p.145). Commodification of water: Public vs. Private debate There exist two debates that continue to dominate the lives of many people concerning the issue of water. For instance, there are arguments whether water services should remain public or go private. One of the arguments â€Å"is concerned with practical issues of efficiency and economics, and the other is about principle† (Snitow, Kaufman and Fox p.10). Privatizing water in a country like USA has been a hard venture to undertake. Those opposed to such move include personalities such as Barlow of the Council of Canadians and Tony Clarke of Canada’s Polaris Institute (Snitow, Kaufman and Fox 10). The two have opposed the move to privatize water in principle and they are convinced that private companies should only get involved in narrow areas of infrastructure development but not allowed to have ownership, control or delivery of the basic service.Advertising We will write a custom research paper sample on The Privatization or Commodification of Water specifically for you for only $16.05 $11/page Learn More To them, the process or actions of commodifying water is generally wrong in terms of ethics, environmental and social (Snitow, Kaufman and Fox p.10). They are on the view that the process will, â€Å"insure that decisions regarding the allocation of water would center on commercial, not environmental or social justice considerations; privatization means that management of water resources is based on principles of scarcity and profit maximization rather than long-term sustainability† (Snitow, Kaufman and Fox 10). Contrary to this position, there is a divergent view which has been adopted by Peter Cook of the National Association of Water Companies who is convinced that if market principles are applicable to other products in the market, then water as a commo dity cannot be exceptional. Cook sees nothing wrong or unethical in making profits from water since the money which has been pumped into the business by the investors is used to benefit customers and provide them with services. Cook sums up his position by quoting the bible by stating that, the bible and especially the Ten Commandments have no provision that prohibits people from making profits, and utilities need to be operated as enterprises (Snitow, Kaufman and Fox pp.10-11). To this extent, â€Å"the practical debate over who can provide water better focuses on the issues of transparency, efficiency, rates, and sustainability† (Snitow, Kaufman and Fox pp.11).. Indeed, most of these values are possible in public controlled enterprises but far more difficult in private owned enterprises or corporations. Ethical dilemma The essence of water being a commodity that sustains life has drawn conflicting debates and reactions on whether it is ethical to commodify and therefore sub ject it to market competition principles. This particular confusion has been precipitated by the actions of United Nations to declare that water is a human right that should be accessible to everyone. The question that arises is; are their moral consequences that arise as a result of commodifying water and hence its availability and accessibility largely become determined by market mechanisms? Ethical lapse In most cases, ethical lapse can be categorized into three groups: deception, stealing and harming (Howard and Korver 13). There exists many variants to these but the mentioned three have come out as the most wrongdoings which people commit.Advertising Looking for research paper on public administration? Let's see if we can help you! Get your first paper with 15% OFF Learn More Lying has been described in many ways that include: doctor, cover up, overstate, understate, misinform, misguide or stretch the truth (Howard and Korver p.14). additionally, the act of lying has psychological costs, for example, when individuals lie there is always a clash between their values and who they are; lying also creates barriers in relationships and soils self-image of an individual (Howard and Korver p.15). Moral reasoning The contemporary society is faced with a situation where people are facing dilemma on various ethical decisions and as a result there have been numerous methods of moral reasoning. Moral reasoning has taken center stage in various social issues as people continue to debate on what is right and what is wrong or what ought to be or not be done. In most cases many people are convinced that it is not necessary the principles which determine what is right or wrong, but the consequences produced by the actions in question (Rae p.81). When a particular course of action or decision produces the best set of consequences, then to majority such actions need to be allowed and accepted. In other words the action(s) that produces the greatest balance of benefits over harms is the one that is considered as the most moral. Generally actions considered right or wrong (morality) should depend on the situation and also on what the cultural consensus of right and wrong is at that time. In the case of commodifying water, if the society and hence culture reaches consensus that water commodification is wrong then it would be morally wrong to commodify or privatize water. Ethical approaches Utilitarianism ethics Utilitarianism ethics postulate that morality of an act is determined by the end result. From this observation, utilitarianism conviction is that the moral choice is the one that produces the greatest good for the greatest number of people or at the same time the moral choice is the course of action that produces more good consequences than harmf ul ones. Utilitarianism sometimes is regarded as consequentialism ethics due to its emphasis on the consequences of an action. Jeremy Bentham, one of the philosophers credited to utilitarianism believed in hedonistic utilitarianism which postulates that â€Å"the most moral acts are those that maximize pleasure and minimize pain† (Rae p.85). On the other hand John Mill, another believer of utilitarianism ethics established his approach which differed from that of Bentham which was general concept of maximizing the general happiness, or what he termed as the greatest good for the greatest number. Hence ethics can be seen as the art of directing the actions of people so as to bring about the greatest possible happiness to all those who are concerned with these actions. As a result, Bentham observed that the interests of the community are simply the sum of the interests of its members. In sum the utilitarianism principle hold that, â€Å"an action is right from an ethical point of view if and only if the sum total of utilities produced by that act is greater than the sum total of utilities produced by any other act the agent could have performed in its place† (Fernando p.34). Water commodification can be analyzed within the precepts of utilitarianism ethics where business principles can take a backseat to consequences, if on balance, commodification of water provides more beneficial consequences for more people then utilitarianism ethics consider it to be the most moral choice. Evaluation of actions needs to be made on the basis of benefits or harms the action(s) will bring upon human beings. The morality of the theory is that, individual or an organization performing particular actions need to impartially take into account interests of everyone on equal basis. Kantian ethics Kant was convinced that morality should be derived from recognition that people share a common human condition and what makes humans valuable and special is their ability to re ason and that moral rules based on reason should govern human behavior. To Kant moral rules need to be based on tradition, intuition, desire, conscience, emotion and sympathy and that free will among humans comes from their ability to reason and prompts them to develop rules for moral behavior which in turn can be applicable universally disregarding utilitarianism consequences. The moral rules established needs to recognize the fact that all people have a certain human dignity and therefore they should be accorded respect as autonomous beings (Fernando p.35). According to Kant moral ethics, an action is only moral for an individual in a certain situation if, and only if, the individual’s reason for carrying out the action is one that he or she would be willing to have every person act on in any similar situation. At the same time moral worth would not be attached to an action motivated singularly to promote individual interests or for pleasure and that if an action is wrong f or other people, it is wrong for any one person. For Kant an action is regarded morally worth if it reflects a good will and it is only when individuals act from duty that their actions are regarded to be moral worth. As a result Kant believes that ethics should be grounded in reason alone and not on human nature (Fernando p.35). Ethicality in commodifying water On November 27 2002, United Nation declared water to be a human right for the first time and went a head to require states to adopt key legal mechanisms that would ensure this fundamental right is achieved (Sierra Club par. 1). From UN observation, the conviction was that privatizing water could not be achieved since it is impossible to marry the profit motive of a private enterprise and the necessity and importance of a commodity like water which many people require in order to survive (utilitarianism). The conclusion is that the issue of rendering water as a private thing should be done away from the market place since wat er belongs to earth, to all species, to the future generation and in this regard no one has the right to commodify water for personal (deontological) or corporate gain (Sierra Club par. 1). On advancing this claim, the Cochabamba Declaration of December 8, 2000, which brought together interested parties aimed at ensuring the privatization of water, was not achieved (welfare concern). To cement and solidify their claim the group came up with key points to be observed which turned out to constitute the Cochabamba Declaration (Sierra Club par. 4). To the group access to water is the fundamental right of every human and all humans are required to respect nature as they use water given by the earth. The three main points formulated were: Water was described to belong to the earth and also to all species of the world and that water need to be regarded as sacred to life, and from this view the water of the world needs to be conserved, reclaimed and put under adequate protection in order t o ensure the future generation is safe; Water was described as fundamental human right and also as a public trust that needs to be guarded by all structures of the government and as a result it should not be commodified, privatized or commercially traded; lastly Water can be best protected by local communities and people and who must be given equal respect as partners of various governments in the process of protecting and regulating water (Sierra Club par. 5). Conclusion Water ethic has developed in many societies as a result of continued efforts by enterprises and corporation to commodifying water. As a result, in most societies specifically the developed ones, water ethics commodification and privatization with marginalized access to water continue to raise key questions such as: Can water be sustainably managed while the global financial institutions and transnational corporations possess the means to do so? How can the empowerment of public and rights of people over water be r estored? How can global skills, capital and user practices are reconciled with the need and desire for control over water of local people? Such questions give an impression of how fundamental ethics has become essential in addressing the issue of water commodification. Ethical reasoning in regards to water will ensure proper, efficient and sustainable use of water despite its scarcity in nature. Works Cited Borgmann, Albert. Real American ethics: taking responsibility for our country. IL, University of Chicago Press. 2006. 16 August 2010. https://books.google.com/books?id=fJJccik-SRECpg=PA145dq=Ethics+of+commodification+of+waterhl=enei=zQZpTPagL5H34gb75pyZBAsa=Xoi=book_resultct=resultresnum=3ved=0CDIQ6AEwAg#v=onepageq=Ethics%20of%20commodification%20of%20waterf=false. Brenkert, George G. and Beauchamp, Tom L. The Oxford Handbook of Business Ethics. NY, Oxford University Press US. 2009. 16 August 2010. https://books.google.com/books?id=Qn1BDj7SRUsCpg=PA78dq=Ethics+of+commodification+ of+waterhl=enei=GvJoTPmcB4aS4gb6npCZBAsa=Xoi=book_resultct=resultresnum=9ved=0CFkQ6AEwCA#v=onepageqf=false. Brown, Peter G. and Schmidt, Jeremy J. Water Ethics: Foundational Readings for Students and Professionals. NW, Island Press. 2010. 16 August 2010. https://books.google.com/books?id=fwFXY-vAwNsCpg=PA161dq=Ethics+of+commodification+of+waterhl=enei=GvJoTPmcB4aS4gb6npCZBAsa=Xoi=book_resultct=resultresnum=4ved=0CDgQ6AEwAw#v=onepageqf=false. Fernando, A. C. Business Ethics: An Indian Perspective. New Delhi, Pearson Education India, 2009. 16 August 2010. https://books.google.com/books?id=A-k_uWkGCEUCpg=PA35dq=business+ethics+theorieshl=enei=Od1rTLK0EcHT4wa4ncDkAgsa=Xoi=book_resultct=resultresnum=3ved=0CDYQ6AEwAg#v=onepageq=business%20ethics%20theoriesf=false. Howard, Ronald A. and Korver, Clinton D. Ethics for the real world: creating a personal code to guide decisions in work and life. MA, Harvard Business Press. 2008. 16 August 2010. https://books.google.com/books?id=OqnrtQFfXb0Cpr intsec=frontcoverdq=Ethics+for+the+Real+World.hl=enei=RBtqTKP8LZCl4Qan5OCaAQsa=Xoi=book_resultct=resultresnum=1ved=0CCUQ6AEwAA#v=onepageqf=false. Rae, Scott B. Moral Choices: An Introduction to Ethics. MI, Zondervan, 2000. 16 August 2010. https://books.google.com/books?id=n55iiynlwmMCpg=PA77dq=moral+reasoninghl=enei=1sVrTN_nHMKk4Qb9kJz3Agsa=Xoi=book_resultct=resultresnum=8ved=0CFMQ6AEwBw#v=onepageq=moral%20reasoningf=false. Sierra Club. Corporate Water Privatization: Water is a Human Right not a Commodity. 2008. 16 August 2010. http://www.sierraclub.org/committees/cac/water/human_right/. Snitow, Allan, Kaufman, Deborah and Fox, Michael. Thirst: fighting the corporate theft of our water. CA, John Wiley and Sons. 2007. 16 August 2010.https://books.google.com/books?id=wyW30HVewtACpg=PA10dq=Ethics+of+commodification+of+waterhl=enei=tiNpTMXOIuTT4waqqZiZBAsa=Xoi=book_resultct=resultresnum=2ved=0CC0Q6AEwATgK#v=onepageq=Ethics%20of%20commodification%20of%20waterf=false. This research paper on The Privatization or Commodification of Water was written and submitted by user Londyn F. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

The Dream essays

The Dream essays It was late December, the drifts were piling up in collusion against the rails of the porch. Little could be discerned above the sound of the wind, wrapping itself around the northeast corner of the house. Restless, it continued to bully what remained of the brittle branches of last summers honeysuckle, a loose shutter, and my grandmothers wind chimes. In the midst of this late afternoon concert, the sun was descending unnoticed toward its mountain crypt. Already the sky was filtering the light with its angular sieve suggesting the beginnings of the golden hour. Soon it would lend itself to blazing oranges and finally a pastel pink adieu. In that moment of silence, when the wind stops to take an in breath, I stirred. As I rallied myself from the daybed, throwing my coverlet aside, I grabbed the poker in hopes of being able to stir up the starving fire a little longer before an inevitable trip to the mud room. Arming myself with boots, gloves, and coat, I would soon enough be staggering out toward a chaotic woodpile in order to replenish the famished fire. My thoughts were still troubled. Clouded and confused. The images, rich with texture, numinous with meaning, affronting my conscious sensibilities. Between worlds, as if stepping on the edge of a great secret, I found the strength to twist an aberrant piece of wood back on itself to re-inspire the licking heat out of tired smoking embers. How long had I been sleeping? Years.... or minutes? The sounds of branches against glass beckoned my attention outward. The wisp of her hand, still reaching out to me.... the color of the garden hose, surrealistic in its green undulating wetness..... and the receding scent of roses..... I knew it would be a mistake to surrender to my impulses now. The warmth I had managed to coax out of the fireplace would not last long. I gathered up my sweater and moved toward the boots in the anteroom, having accepted my fa...

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Consumers' Attitude towards a role of Celebrity, Endorsements in Advertising - Article Example Its significance can be seen in the fact that in the UK alone, companies spent almost 19.4 billion in 2007 on advertising (UK Advertising Statistics, 2008). Furthermore, the total advertising expenditure in the US for the same year was a whopping $279.6 billion (U.S. Annual Advertising Spending Since 1919, 2008). Also in the UK, the advertising industry provides almost thirteen thousand jobs, which shows how it has helped the British economy (Whyte, n.d.). This is because capitalism has engendered an emphasis on consumerism wherein economies rely mostly on consumption expenditure (Busler, 2002). For instance, consumption expenditure accounted for an estimated 68% of US GDP (Busler, 2002). Consequently, companies have to rely on—aside from product and service quality and other strategies needed to produce what consumers will buy—advertising in order to attract consumers (Busler, 2002). Hence, based on these facts, it cannot be denied that advertising plays a major role in today’s cutthroat world of business. The competition is so fierce that a supermarket in the US is known to carry an estimated twelve thousand brands in their store—and that is just a supermarket, it does not even include department stores and other industries where brand names are important (Kulkarni and Gaulkar, 2005). Because of this, numerous advertising strategies—where the avenues used are the different types of media: TV, film, print and radio—have been developed throughout the years to make sure that the billions spent on it is worthwhile. Moreover, because of the proven significance of advertising to various businesses, whether big or small, innumerable studies have been conducted in order to ascertain its effects on consumer behavior and attitudes—as the end goal of advertising is, of course, to sell products and increase revenues for companies. Due to the vast range of resources on advertising principles and its impacts on

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What are the differences between managing people in a small marketing consultancy and in a family run shoe factory - Essay Example But, the crucial fact is, most of the organization will be managed differently, based on the characteristics of the workers who work in it, among other reasons. Likewise, there is a difference between managing people in a small marketing consultancy and in a family run shoe factory. Firstly, inside a family run shoe factory, there will be an inbuilt or rooted organizational culture, built by the founder or the leader. That is, in any organization, the workers like the five different fingers in one’s hand, will be different from one another, as they will come from different backgrounds. The unison of these different humans under a single organization to reach a target is, and will always be a difficult proposition. As these different humans could only create a different working culture, the success rate will be minimal. Inside the shoe factory, this organizational culture could be easily established because being a family run factory, the founder or owner would have recruited or posted his/her family members from the same background in important positions. Also, as there will a close relationship between the employees, it will reflect in the work. Another vital element is, culture â€Å"coevolves† with the organization, when it achieves success (Sc hein). So, managing them will be an easy affair because of the presence of a common organizational culture. But, in the case of the marketing consultancy, the workers could be from different background having different educational qualifications, ethnicity, etc, etc. In those environments, the workers will only exhibit different mindset, and so formation of a common organizational culture is a difficult task or it will take time. So, managing a small marketing consultancy firm with different workers would also be a difficult task. Inside the family run shoe factory, on the flip side, even if the workers are found to be inept, they will not be fired easily. That is, when the employee becomes too lazy, self-seeking,

An Exposition of Amos 5

An Exposition of Amos 5 With a view to an audience within a stated contemporary ministry setting, provide an exposition of Amos 5 As I engage to expound the book of Amos I would want to do an exposition of Amos 5 which with a view of a mixed Audience of men and women between the ages of 20 to 50 years of age and also young people who most of them are under the age of 20 years. The audience is a mixture of different nationalities that have different cultural background. According to Hasting (1963:28) writing in the dictionary of the bible, he says that Amos was one of the earliest prophets who prophesied in the 8th century B.C. Amos is known to have come from Tekoa and according to the dictionary of the bible, he prophesied when Israel and Judah were strong and prosperous. Though there was prosperity in Judah and Israel the book of Amos portrayed a lot of injustice taking place during that period. In (chapter 4) of Amos and verse (1) it talks of how the poor are oppressed and they are crushed. (Amos 1:1) The words of Amos, one of the shepherds of Tekoa-the vision he saw concerning Israel two years before the earthquake, when Uzziah was king of Judah and Jeroboam son of Jehoash[a] was king of Israel. According to this verse, it makes us understand that Amos was a shepherd, and also understand that Amos may not be the one who wrote the book;(Thorogood 1992:10) cites that, the book of Amos is a collection of the Prophets words. We cannot be certain who actually wrote it, or when it was written. When we come to chapter 5 of Amos it can be hard trying to understand what specifically he is trying to address when he talks of a virgin Israel in verses 2. It is hard to interpret the book without first having understood some of the things that Amos is saying, for example, where he says, This is what the Lord says to Israel: Seek me and live; do not seek Bethel, do not go to Gilgal, do not journey to Beersheba. For Gilgal will surely go into exile, and Bethel will be reduced to nothing (vs. 4-5). Not knowing what Bethel, Gilgal and also Beersheba means one can not interpret what he was implying. Patte (2004:282) makes us understand that Bethel, Gilgal, and Beersheba were sacred places because they were memorials connected to the ancestors and history of the conquest of the land without having this knowledge it is a hard one to understand. The writings of Amos are regarded as Oracles, this is highlighted by Heaton(1977:73 ) Amos cultivate d the practice of embodying in his oracles quotations of his opponents claims. So this is to affirm that Amos was writing oracles. Wolff (1977) in his book of Joel and Amos cites that the literary tradition hardly allows us to recognize more than two dozen short individual oracles, so he is implying that Amoss writing was literal and he cites three basic type of speech found in the book of Amos (i) The messenger speech which he says that it is tied to what Amos was told to say by God. (ii) The free speech witness speech, this he says promotes relationship with the listener. (iii) Vision report, that one he says that it cannot be said with certainty whether is rhetorical or literary in Origin. When Amos is starting to speak the oracles he is using within and in front the text where he is addressing the children of Israel and tells them in verses 1-7 to hear what the Lord is saying and what will happen to them. As Amos is speaking in chapter 5:1-3, he regards the children of Israel as people who are already dead, and is lamenting over their state and seems there no hope for them when he says, Fallen and no more to rise. He compares them to a virgin woman engaged but now she has been forsaken. So he uses metaphor when he is addressing them. This may mean that Israel is glorious but their glory is gone. In verse 4-10 it is a call for them to call God even in their crisis, it is surprising that in the beginning, he speaks to them; It portrays them as people who have been utterly destroyed and no hope to rise again. In verses 4 he tells them to seek the Lord and live. On the other hand, he tells them, what not to seek Bethel and not to enter Gilgal or cross over to Beersheba fo r there are consequences when they do that. Marsh (1959:53) gives the meaning of the word seek and he says the word translated seek originally meant to ask for an oracle from some diviner, and then to offer worship and obedience to God. Applying this few verses as I address my audience bearing in mind the state of the nation that we are in where there have been a crisis in the economy and a lot of cuts in so many sectors that some services that the government used to offer are not longer there, I would bring to their attention to how the nation has declined and probably try to mention, maybe is because of the evil that is done in the nation. I would also encourage them to seek the Lord and not to put their trust in the systems, as Amos was encouraging the children of Israel to seek God and not seek the sacred places. When Amos is warning the people not to seek Bethel or go to Gilgal and having now understood that Gilgal was a sacred place as cited by Patte(2004:282), he is encourag ing them to worship the true God rather than go and worship those sacred places whereby even if they are sacred places they are not God themselves. I would, therefore, encourage my audience to worship the true God rather than men, bearing in mind that most of my audience are from African background where there is a tendency of worshiping the men of God. In verses (10 Amos talks of people hating correction or rather discipline and hate he who tells the truth. So I as address my audience I would encourage them to speak the truth and allow themselves to be corrected by the word of the Lord. Since my audience is a mixture of young people who most of them are under the care of their parents I encouraged them to adhere to discipline and obey their parents.[G1] In (verses 11-12) Amos talks of how the poor are oppressed, and he tells them because they have done these things and even extracted wheat unjustly from them even the house they have built they will not live in them. Amos was pronouncing judgment. As I bring this to my audience I would speak to them, warning them not to oppress each other and especially the old oppressing the young even on those who are married, men not to oppress women. I would speak to men oppressing women with confidence having some background knowledge how African women at times are regarded as not equal to their men and they tend to be oppressed. Amos changes his tone in verses 14 and he gives the people hope that if they seek the Lord they will live. What I see when I look at the previous (verses 12 and 13) he is telling them to stop oppressing the poor and they will live. So I would tell the audience that, when we are doing injustice to one another we are not seeking God, and God is not with us because after A mos telling the Israelite how they have oppressed the poor he tells them to seek the Lord in order for them to live. Amos here was like implying that God was not with the Israelite because they were oppressing the poor. Amos follows verses 14 with verse 15 by saying that they should hate evil, and my understanding I will interpret that not rendering injustice and oppressing the poor is what God hates. As a result of them hating evil, they will escape the calamity that Amos is speaking in (verses 16) which he says there will be wailing as the Lord passes across the land. The Israelite will understand the in a better way when they remember what happened while they were escaping Egypt when there was wailing in the camp of the Egyptians. Amos is saying that the wailing will be so great that, they will even call for people to help them to wail. As I would address my audience I would focus them on treating each other well and not oppressing others, this is because loving God is loving and treating other people justly, we cant say we love God and yet you treat others badly and oppress them. According to Patte(2004:282) in the commentary, he says that The horizontal relationship to neighbors is inseparably bound to the vertical relationship with God. To avoid punishment from God we have to love God and treat people well. Though God had sworn of bringing destruction we see in (verses 15) that he will leave some from the remnant of Joseph may be the ones who will carry on his purpose on the earth. This reminds me the day of Noah where he had to destroy everything apart from Noahs family. Amos in verse 17 is using literal language that he is going to pass through them and their vineyard will be wailing. This may not mean that God is the one who is going to pass the land himself; but may be the adversary. As I share this verse I may bring to the attention of my audience that the Lord may not necessary come to punish our wrong doing but things might happen when we dont live according to what the Lord has expected of us. In Verses 18 he is warning those who have been waiting for the day of the lord, may be expecting a reward, and instead he is telling them it will be darkness instead of lights. In other words, things will be so bad instead of being good and this is as a result of their actions. Most Probably they Children of Israel have been expecting God to come and reward them and have victory among their enemies. Thorogood(1992) in his book a guide to Amos commented that Amos did not share hope with the Israelites instead he predicted a day of darkness instead of light. Even in our day, we might be expecting great things from God because we believe in him, and instead, we find ourselves going through difficult times. Therefore it is important to check our ways and see whether there are people we are oppressing or doing things that cannot please God. Maybe the children of Israel thought because they have a covenant relationship with God, they can do anything and God turns a blind eye. Amos portraye d the day of the Lord they have been expecting a very gloomy day, in that they will be running from one problem thinking they have escaped they find themselves in another major problem. Amos uses allegory a lot; as he writes when he is talking about a lion, a bear, and even a serpent. Maybe he using this because for him being a shepherd has had encountered all these animals. If I were to use allegory I would use things that my audience would understand. In verses, 21-24 Amos is narrating how the Lord is not pleased by the sacrifices that they offer unto him and even their worship unto God. He said if justice and righteousness are not found in them, their rituals are in vain. Maybe they thought by observing the rituals and offering sacrifices they will please God even if they oppress the poor and put heavy taxes on them. I would also address the same issue to my audience that it is not by how much we do for God, or how much money we give to the Him; is about acting according to what he requires. Marsh (1959:57) as he comments on verses 21-24 cites that Israel had all externals of true religion-fine churches and cathedrals, great festivals popularly observed (everyone went to church on such days, moving rituals solemnly impressive sacrifices, beautiful music, and well-trained choirs. But such externals do not, of themselves, beget communion with God. In other words, outward rituals and appearance do not appeal to God. We must go beyond rituals and do what God want us to do. In verses, 25 Amos is like narrating what God is asking Israelites that they never offered him any sacrifices and that they carried idols with them. It is like he is saying that while they were not established they didnt offer any sacrifice to God and yet he took care of them. But now that God has established them the wont honor him, instead, he is saying they carried idols with them. Having an audience who some of them have come from hardship I would bring to their attention to remember wher e God has brought them from, some from great hardship and yet God has established them. I would encourage them to honor God and keep his commands. Amos has mentioned two things they carried which are sikkuth their king, and chiun their idols which according to Wintle (2015:1146) commenting in South Asia Bible commentary refers to these idols that the Israelites carried as Assyrian deities. This shows as if the Israelites regarded other gods more than the true God. They were holding unto what they may be; thought is the righteous way than do what God had instructed them to do. As we read these verses today we would also ask ourselves as Christians are we exalting things in our lives more than we exalt the Lord, and this can be true even in the audience I am addressing, in that some many have valued their jobs, families children or as a people we regard rituals more than we regard God. In conclusion, as I have looked at the book of Amos chapter 5 I can conclude and say that this chapter can speak to us as the church of today that we need to deal with injustices in our society and live righteous lives, and that will be a true worship unto God. Amos has reminded us the need of humility in our worship. Thorogood 1992:66) says that the closer our worship is linked with the rest of-of our life the more helpful it is likely to be, This means that we need to be conscious every time, that we have a relationship with God; and we can worship him anytime not only when we are gathered together. As Amos highlighted the injustices and oppression done to the poor by the children of Israel we also need to learn as Christians to treat each other well even when we are in different social status. Bibliography D.D, J. H. (1963). Dictionary of the Bible. Edinburgh: T.and T Clark. Heaton, E. W. (1977). The Old Testament Prophets. London: Anchor Brendon Ltd. Marsh, J. (1959). The Torch Bible Commentary series: Amos And Micah. Great Britain: Northumberland Press Limited. Patte, D. (2004). Global Bible Commentary. Nashville: Abingdon Press. Thorogood, B. (1992). A Guide to Amos. London: Spck. Wintle, B. (2015). South Asia Bible Commentary, One Volume Commentary on the whole Bible. Michigan: Grand Rapids, Michigan. Wolf, H. W. (1977). Hermancia, Joel, and Amos. United Kingdom: Fortress Press [G1]Deleted:h

Defining Good Use :: Teaching Writing Education Essays

Defining Good Use In my opinion good use can depend on what you are writing, who you are writing for, and your purpose for writing. Good use can change from writing to your friend in North Carolina to writing a business memo for your boss to writing a paper for an English class. The good use of language can differ from one situation to another. Many of the writers we discussed in class had many different ideas on what good use is. Emerson wanted us to believe that "truth and sincerity unsullied by ulterior motives" constituted good use. The only problem in that is even though you may be telling the truth, does it actually make it "good"? As in the exercise we did for class that showed how using different words we could make the same place sound attractive and then not so attractive. In both cases, we were telling the truth, but can we consider one description "better" than the other. The truth of one person may not be the same as the truth for another person depending on their perspective. Robert Hall stated good use as "the most efficient way of saying whatever's being said." But is efficiency really good use? You may accomplish being efficient, but are you really saying exactly what you want to say. Maybe by being efficient you are leaving out important thoughts or feelings that could be used to relate what you are saying and cause your receiver to understand exactly what you are saying. Being efficient is not always being effective. Wouldn't you rather have the reader understand more fully what you are saying rather than being vague just to be efficient? Orwell considers good use as "letting the meaning choose the word, and not the other way about." To me, that seems somewhat more to what good use is. Your meaning in a letter to a friend and your meaning in a business memo to your employer may be different, and thus you need to choose words that fit your meaning. The words you write on a piece of paper should not dictate what you want to say but express your meaning in the words you write. I agree with the statement that "language is perceptive." Writing the same thing to two different people can cause different images for each person depending on the reader's perspective. A more descriptive paragraph may make a clearer picture for someone who is educated in that field and may cause a foggier picture for someone who knows nothing about the topic. Defining Good Use :: Teaching Writing Education Essays Defining Good Use In my opinion good use can depend on what you are writing, who you are writing for, and your purpose for writing. Good use can change from writing to your friend in North Carolina to writing a business memo for your boss to writing a paper for an English class. The good use of language can differ from one situation to another. Many of the writers we discussed in class had many different ideas on what good use is. Emerson wanted us to believe that "truth and sincerity unsullied by ulterior motives" constituted good use. The only problem in that is even though you may be telling the truth, does it actually make it "good"? As in the exercise we did for class that showed how using different words we could make the same place sound attractive and then not so attractive. In both cases, we were telling the truth, but can we consider one description "better" than the other. The truth of one person may not be the same as the truth for another person depending on their perspective. Robert Hall stated good use as "the most efficient way of saying whatever's being said." But is efficiency really good use? You may accomplish being efficient, but are you really saying exactly what you want to say. Maybe by being efficient you are leaving out important thoughts or feelings that could be used to relate what you are saying and cause your receiver to understand exactly what you are saying. Being efficient is not always being effective. Wouldn't you rather have the reader understand more fully what you are saying rather than being vague just to be efficient? Orwell considers good use as "letting the meaning choose the word, and not the other way about." To me, that seems somewhat more to what good use is. Your meaning in a letter to a friend and your meaning in a business memo to your employer may be different, and thus you need to choose words that fit your meaning. The words you write on a piece of paper should not dictate what you want to say but express your meaning in the words you write. I agree with the statement that "language is perceptive." Writing the same thing to two different people can cause different images for each person depending on the reader's perspective. A more descriptive paragraph may make a clearer picture for someone who is educated in that field and may cause a foggier picture for someone who knows nothing about the topic.

Laboratory Report

DISCUSSION Microorganism are organism that are too small and cannot be seen with naked eyes. The phrase of ubiquity of microorganism refers to the concept that microorganism are everywhere in our daily life surrounding. In our everyday common life ,microbes are virtually ubiquitous. They are in the air we breath,the foods we eat and as well as the skin of our fingers. Aseptic transfer is the transference of bacteria or other microbial cultures fromone container to another while maintaining purity of the culture. Pure cultures–consistof only one type of bacteria ideally the descendants from a single bacterial cell.Because microbes are present everywhere – in the air, the work area, clothes, bodies,etc. , – it is important to follow the rules for aseptic transfer at all times. This is the onlyway of controlling Contamination–Maintaining purity of culture is essential in microbiology if the biologist is to beable to identify bacteria, test for antibiotic sens itivity, or maintain stock cultures. Oftenin nature a pure culture is impossible to come by because species live together. Thescientist is left working with mixed cultures.Pure cultures can be derived from mixedcultures through isolation of cultures and this also requires that sterile (aseptic)techniques to be used. Normally transference is done from colonies. A colony consists of usuallyseveral million cells that are assumed to be the descendants from one cell. Inoculations from one media to another, therefore, is usually done by removal of a fewmillion cells from one colony into a new environment. This must be done with theintegrity of all colonies remaining intact. Through the use of sterile techniques, this canbe accomplished successfully.There are a number of tools that are used for inoculation procedures. Inoculating loops are used when transferring members of a broth culture to another broth, platedmedia or an agar slant. Inoculating needles-are used when inoculating a broth culturefrom a colony on plated media or when making a stab in an agar deep or agar slantfrom broth or solid media. Forceps -are used to place sterile disks containing sometesting agent in a broth culture or on a solid media culture. Pipets-are used when transferring liquids into other liquids or onto solid media.Flaming-is used to incinerate any microbes left on loops and needles. Alcohol flaming-is used to sterilize forceps. When flaming inoculating loops and needles, careshould be taken avoid burning the plastic handle at the end of each. The metal of theloop or needle should glow red hot and then be allowed to cool before dipping it into any cultures – if the metal is too hot it will kill the organisms that are to be used for inoculation. Alcohol flaming for the forceps is done by dipping the forceps into a smallamount of alcohol and then burning the alcohol off.The forceps should be dipped andburned three times. Care should be taken to avoid alcohol running up toward the hand. The flame will follow the alcohol and burns will result. Pipets normally used in lab are prepackaged, sterile, disposable pipets. Sometimes glass pipets are used and these are stored in cans. The glass pipets arediscarded into a pipet jar filled with disinfectant. Disposable pipets are deposited inbiohazard bags. It is important that pipettors are always used and pipetting by mouth isprohibited.

Turbulent Sixtes essays

Turbulent Sixtes essays Throughout American history, each generation has sought to individualize itself from all others preceding it. Decades of American history can be separated to represent a distinctive set of values, culture, and political ideals. The 1960's was a decade caught between euphoric, idealistic beginnings and a discordant, violent climax. The music of this time period produced a strong counterculture which sought to influence America in a way never before experienced. The songs were the backbone of this new age; they were the tunes which the generation danced to, marched to, and got high off of. This paper will discuss the ways popular music of the 1960's produced national awareness of the anti-war movements, led to the partialcollapse of the structure of American society, and forever changed the way current generations listen to and buy music. The songwriters of the 1960's were rarely without inspiration. Perhaps the most powerful incentive came from the movement to end the Vietnam War. Many of the most prominent musicians of that generation aided the struggle to protest against and attempt to end the war. The most popular song to be considered an anthem against the war efforts was called "Blowin' in the Wind," written by Bob Dylan in 1962 while he was living in New York. The song is centered around racism and militarism, two main focal points which were principal in many early sixties protest songs. Dylan used conventional symbols to blatantly state his point; a white dove representing peace, flying cannon balls describing war and violence, and roads and seas symbolizing the hardships and struggles there would have to be with eliminating the war. Demonstrations against the Vietnam War took place in many major cities and college campuses. While many of these demonstrations had only peaceful motives, violent methods were often used to break them up. Take for example the famous student takeover of Columbia University. Black students ar...

How Customer Relationship Management Affects an Organization

How Customer Relationship Management Affects an Organization Abstract It is extremely important for any organization to treat their consumers well and satisfactorily since it is them who decide whether the business will succeed or fail (Windham, 2001, p.14). Consumers are complicated individuals and are all led by a different set of motives that later define a pattern of their consumer behavior.Advertising We will write a custom research paper sample on How Customer Relationship Management Affects an Organization specifically for you for only $16.05 $11/page Learn More Commercial Organizations are usually driven by the need to succeed, survive and gain market share in the market and as a result develop appropriate strategies that can assist them to gain dominance within the market. Customer relationship management is a strategy is used by commercial enterprises to manage the interactions between a corporate entity and its customers (Solomon Askegaard 2002, p.56-58). Market evidence suggests that the most successful o rganizations in the world usually apply more effort towards ensuring that customers are satisfied, by continuously collecting and storing relevant data that can be later analyzed to ensure that all relevant consumer behavior patterns can be identified and used to the benefit of both the organization and customers ( Payne Peck 2003, p.90-93). It is therefore accurate to imply that the benefits that arise out of CRM activities outweigh and burdens and this is why organizations like Apple, IBM, HP, Google and Nike can boast of having very successful business models as compared to other businesses who find themselves performing poorer. It hence becomes the duty of business executives that they put in place a mechanism that can be used to manage the interaction of the organization and its customers (Baker 2003, p.165-167). Purpose Customer relationship management is an integral part of today’s business. The nature of relationships and company’s interactions are vital to bo th the long-term and short-term survival (Paul, 2006, p.154-157).Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Today’s business environment dictates that it is mandatory that organizations take care of their consumers or else they will go looking for business somewhere where they do feel appreciated. The customer is the pivot and center of all activities of a marketing company and thus has a lot of bargaining power because it is their behavior that most of the time defines how successful an organization will become ( Bennet, 2006, p.67-68). Marketers need to acknowledge the importance of keeping close relationships using strategic techniques and approaches to ensure that commercial organization regularly interact and respond to the queries of their customers. The purpose of this paper is to shed light to those individuals who operate commercial organizations/bus iness enterprises and how Customer Relationship Management affects on the organization. The question is, does it make a difference if an organization dedicates the necessary resources and even sets up departments that are dedicated towards maintaining the relationship of the organization and its clientele? Why do some organizations dedicate millions of dollars which could otherwise been paid as dividends back to the shareholders just to ensure that the organization sets up a proper interface which will make sure that the needs, desires, wants, expectations and queries of consumers are well catered for. Methodology Gathering data is a very important part of any research; this research being a scientific research that has a well defined problem, it is vital that the data gathered is highly accurate and lacks bias. The research will thus be conducted by using secondary data from well known trusted publishers and websites.Advertising We will write a custom research paper sample on How Customer Relationship Management Affects an Organization specifically for you for only $16.05 $11/page Learn More The research above is an exploratory type of research whereby the researcher conducts research with the aim of shedding light on a problem/issue which has not yet been well defined. When a researcher embarks on this type of research, the researcher can therefore make accurate and more justified conclusions (Hoffman Novak, 2000, p. 77-79). This type of research is well known to use secondary sources of data and qualitative approaches to describe data. The advantage of using qualitative analysis techniques is that the data can give an indication as to why, how and when certain phenomenon occurs. Findings The world’s top organizations, especially companies listed on the fortune 500, have revealed that the secret to their success is in treating their entire consumers with the best experience. Top managers, boards and business executives have realized that the worlds most respected companies like Google, Nike, Apple Inc., Toyota, Dell, HP, Yahoo and Microsoft have put in place the necessary mechanisms to maintain relationships between their organization and consumers ( Parker, 2000, p.199-201). The Role of CRM cannot be ignored by any business either a small business or a big business, this is because the need to manage relationships between the organization and the consumers is very important. According to the Gartner group (2009), the practice of CRM is rapidly growing throughout the global business community since business managers have discovered that the key to business success is by understanding the behavior patterns of existing and prospective customers and using it to the advantage of the organization. Many organizations have realized that companies which are recognized as industry leaders are doing something different that keeps bringing their consumers back (MacHulbert Piercy, 2003, 212-215).Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Consequently, other companies have decided to study and replicate strategies of market leaders as far as CRM is concerned with the aim of understanding their customers better in order to maximize on business opportunities. Many upcoming companies have thought that it will be easy for them to snatch consumers from market leaders but their efforts have ended up being futile because established companies have discovered that for them to maintain their business models and continue growing even when they are at a stagnant place in the product life cycle, it is important for the company to take good care of its existing customers and encourage repeated purchase. Companies like PwC (PricewaterhouseCoopers), KPMG and Deloite are famous companies which are known to consult for the largest world corporations, their services have assisted many companies develop the best CRM departments. A good example is IBM’s superior Customer relationship management process is what it is because the c ompanies worked together with PwC to ensure that their CRM needs were properly addressed when the department was being set up. Companies which have embraced CRM practices are more likely to understand their consumers. Many organizations like Apple have acquired the appropriate software from vendors that allows them to gather data from their consumers and store them for analysis (Trott 2008, p.160-162). As a result the company has created a large data mine which the company can withdraw useful data that assist the company in improving the customer experience. Consumer behavior theorists have always insisted that it is important for marketers to understand the tastes, preferences, perception and attitudes of your target market. This is thus why a company like Apple Inc. is able to narrow down on numerous volumes of data and make useful information that gives them a more precise picture of what their consumers ideally want. The same cannot be said for companies who pay little attention to customers relationship management practices simply because decision making in this companies is more of gambling/trial and error making it quite hard for the company to narrow down consumer behavior variables and parameters with much more accuracy ( Hoffman Novak 2000 p. 179-183). Once a company fails to accurately define and understand the needs and desires of consumers it becomes more difficult to operate at a competitive advantage. A commercial company’s desire is to enjoy a large market share. An organization with large market share is more likely to end up as industry leader. Customer relationship management helps companies be able to retain and also attract new customers. The process of attracting new customers is not cheap because it involves spending a lot of money in promotion activities which basically reducing the profit margins of a company. Promotion activities such as advertisements are very expensive especially when they run on popular media such as the TV and radio, business executives thus try to minimize the number of consumer defection and increase the number of consumer retentions in order have a large market share (MacHulbert Piercy 2003, p. 54). Apple inc. for example has used CRM practices to retain a high number of consumers and attract new ones by offering complete solutions for their customers, opening dedicated stores that sell only apple products, ensuring that education sales activities assist customers to gain technical and operation knowledge on the products that they sell, the company also understands the need to be technologically alert and thus it is aggressive as far as innovation is concerned. The availability of technical expertise to repair or answer any technical questions from consumers is also part of Apples superior CRM strategy that has enabled the company over the years to win customers who were earlier loyal to other brands ( Hoffman Novak, 2000, p.99-101). In contrast there is a clear difference when smaller companies are put to task on their CRM strategy this is why Apple has been able too gain massive market share by appealing to many consumers to purchase the iPhone as soon as it was developed. Apple also went a step further to surpass expectation of consumers by manufacturing far much superior models of the iPhone to succeed each preceding model and this is the reason that consumers line up for hours sometimes even overnight to acquire new models of the iPhone as soon as they are launched thus this is therefore why other companies which are known to have good smartphones such as Asus and HTC and Toshiba have not been able to match up with Apple’s iPhone. CRM activities usually enable a company achieve a high level of quality and efficiency during it’s operation. Companies which have understood the needs and desires together with expectations of their target market are able to plan in advance the service delivery process and therefore surpass the expectations of their consumers. Consumers always want the best and therefore usually expect to get value that is either directly related to the value of their money or even expect that the quality surpasses the price which they paid for the good (Kitchen, 2003, p.23). If a company markets its products as the best then the consumer approaches the company knowing in mind that the service provider or the product provider will deliver. Consumer relation management software act as a platform under which the company can obtain relevant information which will assist the company to accurately predict the expectation of their customers and as a result put in place mechanisms that will enable their staff cater to the expectations of the consumers with more certainty. (Gartner 2008 123) Without a good CRM program or department, it then becomes more difficult for business executives and especially customer care representatives to maintain a consistent level of quality and efficiency while serving consumers ( Gummesson, 2002, p. 201-203). A company like HP has put in place a good CRM strategy that enables the company accurately offer technical support that matches the specifications of each consumer. The company uses a heterogeneous approach while dealing with their consumers and therefore there are no assumptions that are made especially when dealing with I.T needs of their cherished customers. The advantage of using such an approach has also enabled cultivate some loyalty especially among their consumers due to high levels of satisfaction that arises out of the high quality of service delivery that the company has put in place as a result of a superior CRM strategy (Kitchen, 2003, p.133-142). A good Customer Relationship Management strategy is highly advantageous to an organization because it is most likely to increase the levels of profitability and reduce unnecessary costs. A healthy customer base is necessary for excellent commercial performance and CRM usually plays a big role in b oth financial and non financial performance. Contrary to common belief whereby businessmen believe that by spending more on satisfying customers a business looses money, CRM activities can be costly on the short run but the cumulative advantage and benefits experienced in the long run are quite advantageous according to Gartner, Inc (2008) businesses that operate using a vigorous CRM strategy are more likely to save on costs and increase their profits over the years. Companies which do not prioritize their CRM activities are more likely to spend more money to please and attract customers using other avenues that may end up being futile. (Jones 2010 124) Organizations with CRM programs are most likely to have good reputation and public image. Happy consumers talk and therefore spread positive information about the organization and this is therefore good for business. When consumers spread positive information about an organization to their friends, then their friends are more likely to trust them and elicit positive behavior towards the company by purchasing products from the company. Especially with the emergence of viral marketing and numerous social sites, commercial enterprises are more likely to take their CRM activities to another whole new level. Nike is the leading athletic shoe manufacturing company, the company decided to open its own social site Joga.com so that the process of gathering information and interacting with consumers can become easier (Maselli, 2001). The website has assisted the largest athletic shoe manufacturer to continue manufacturing innovative shoe brands for the sporting elite community. The site has contributed a lot to Nike’s overall CRM strategy and activities and continued to improve the image of Nike as a company which cares for its consumers. Conversely other companies within the Athletic shoe industry do not exhibit the same and therefore this has affected the way their performance and image as brands in that market. (Hyatt 2010 63) Research Limitation Many commercial organizations are quite secretive and protect data that is associated with CRM activities and release more generalized information making it quite hard to understand the nature of systems and specified activities that commercial enterprises in the process of managing interaction between the organization and its consumers. This move has been put in place in order to protect the various strategies that companies put in place so that competitors cannot replicate them and use them. The timeframe of carrying out the research was quite short considering that CRM is a very large topic that can be investigated even for months. This fact therefore reduced the quality of research because carrying out particular individualized case studies can take up to months. Nevertheless the researcher used the time allocated to him/her to ensure that all the relevant secondary data was used to bring about relevant conclusive findings on this topic. (Her sey, Blanchard Johnson, 2007 45) The availability of resources such as money also was one of the limitations of this research. A good research can be successfully carried out by a researcher in order to get access to the necessary tools and information that is required to the process of carrying out research. With limited funds the researcher was unable to access premium websites that charge researchers in order to access them. (Hogan Kaiser, 2005 78) Practical implications The findings of this research will therefore be very important to the entire global business community, this includes both multinational companies and local companies or even small scale businesses (Newell, 2003, p.43; Molineux, 2001, p.12-14). Since it is clear that CRM practices clearly affect the profitability, costs, customer loyalty, switching rates, delivery of quality and efficiency, it thus becomes necessary that business executives and entrepreneurs formulate, implement and continuously evaluate CRM str ategies that will ensure that their organizations are able to accurately identify and narrow down on the needs, wants, desires, motives, tastes and preferences, attitudes and perceptions of the customers who interact with the business (Frazer, 2003, p.87-91). When businessmen succeed in understanding their consumers, they will be more likely to ensure that their products are customized so that they are able to meet the expectations of their customers. Since it is clear that organizational success also largely depend on how good their CRM function is integrated in day to day business, it is important that managers acknowledge the fact that CRM plays a big role in deciding the competitive advantage that an organization has in an industry when it is compared with its competitors (Egan, 2004,p.111-114). With this in mind managers should accept the fact that they are preparing for failure if their organizations decide not to integrate Customer Relationship Management into their business models. (Blyth, 2009 45) Social implications It is the duty of a business to ensure that it has a positive social impact on the various environments that the business operate in (East 1997, p. 19-21). If CRM practices are picked up by every organization within the environment, it will ensure that most consumers within this area will be happy due to the high level of satisfaction that they usually experience as a result of good business. A satisfied consumer is a happy consumer;. The happy customers translate to a happier community and a happier society (O’Malley Tynan, 2001, p.17-23) Originality This research is original and unique in the sense that it has taken a more social and one on one approach by looking at various industry practices of the world’s most respected companies to bring an insight into the importance of CRM in today’s business environment. Conclusion From the study, Customer Relationship Management activities do affect the performance of organ izations either positively and negatively. Organizations which take CRM activities more seriously are able to enjoy better financial and non-financial performance as compared to those organizations which ignore the importance of CRM in their business operations. With such facts in mind, business managers are required to be more aggressive and dedicate a lot of time towards ensuring that their organizations plan carefully and integrate CRM activities with the activities of other departments to ensure that the concerns of both the organization and consumer are taken care of. References Baker, S., 2003. New Consumer Marketing.New Jersey: Wiley and sons. Bennet, P., 2006. Marketing Management and Strategy, 4th edn. New York, NY: Prentice Hall. Blyth, M., 2009. Business Continuity Management: Building an Effective Incident Management Plan. New Jersey: John Wiley and Sons. East, R., (1997). Consumer Behavior: Advances Applications in Marketing FT New: York: Prentice Hall. Egan, J. (2004) . Relationship Marketing: Exploring Relational Strategies in Marketing. 2nd ed. New York: Prentice Hall. Frazer, R, J., 2003. It’s All About Customers. New York: Kogan Page. Gartner, Inc. 2008.Gartner Says Worldwide Customer Relationship Management Market Grew 23 Percent in 2007†. Gartner Inc. Retrieved from https://www.gartner.com/en Gartner, Inc. 2009. Gartner Says Worldwide CRM Market Grew 12.5 Percent in 2008. Gartner Inc. Retrieved from https://www.gartner.com/en Gummesson, E., (2002). Total Relationship Marketing. 2nd edition. New York: Butterworth- Heinemann. Hersey, P., Blanchard, K. H. and Johnson, D. E., 2007. Management of Organizational Behavior: Leading Human Resources. New York, NY: Prentice Hall. Hoffman, D., Novak, T., (2000). â€Å"How to Acquire Customers on the Web.† Harvard Business Review, 179-188. Hoffman, D. Novak, T., (2000). Relationship Marketing. Bunbury Road: Butterworth-Heinemann. Hogan, R., and Kaiser, R. B., 2005. â€Å"What we k now about leadership.† Review of General Psychology, 9(2), 169-180. Hyatt, K., 2010. â€Å"The influence of the leadership practice â€Å"challenging the process† on perceived organizational support.† Proceedings of ASBBS 17(1), 351-361. Jones, G., 2010. Organizational theory, design, and change. Upper Saddle River, NJ: Prentice Hall. Kitchen, P., (2003).The Future of Marketing: Critical 21st-Century Perspectives New York: Palgrave. MacHulbert, C. Piercy, H., (2003) Total Integrated Marketing: Breaking the Bounds of the Function. New York: Kogan Page. Maselli. J., 2001.†Lack Of Integration Hurts CRM Efforts: The PwC survey also finds that businesses still dont understand whats important to consumers when interacting with a business.† Information Week. Retrieved Retrieved from https://www.informationweek.com/Default.asp Molineux, P., 2001. Exploiting CRM: Connecting with Customers London. New York: Hodder and Stoughton Educational. Newell, F., 2003. W hy CRM Doesn’t Work: How to Win by Letting Customers Manage the Relationship. New York: Kogan Page. 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Dell Marketing Case Study Example | Topics and Well Written Essays - 500 words

Dell Marketing - Case Study Example The Chinese market had grown to be the largest in the region from a volume standpoint, and as with each of the company's international channels posed its own set of unique challenges. The market leader domestically was Lenovo, a company which had an extensive small-to-medium scale business model appropriated for the country. In order to compete with Lenovo, for starters Dell tripled its production capacity by shoring up its operations in Xiamen. Bear in mind that for any sustainable competitive advantage to be achieved by the company in the region, the strategic plan must be closely adaptable to the pertinent market segments. Although opening its doors has resulted an a hitherto unseen westernization of the country, the smaller cities remain highly industrial in nature. Hence, the market demographic remained strictly lower income, most of whom were not comfortable ordering over the Internet. Dell's strategic answer to this was to open numerous offices across Chinese cities in deference to their direct sales business model. And as mentioned earlier, the unfamiliarity with E-commerce led Dell to make extensive use of toll-free numbers to cater to the less sophisticated business segment.

Various songs between 1830-1960 Assignment Example | Topics and Well Written Essays - 3500 words

Various songs between 1830-1960 - Assignment Example I have listened to Jelly Roll Morton as I like blues and jazz and he plays a mean piano. I like the way the instruments interact. This kind of music reminds me of a book I enjoyed once by Machael Ondatje , Coming Through Slaughter, about a jazz horn player who blew his lip out when he went nuts and played until he could not play any more. La Paloma is an old Mexican folk song I also remember hearing as a child. It is a beautiful melody, and I never expected to hear it played as jazz. I guess the melody lends itself to improvisation. I never thought about it as anything other than a pretty folk song and I sure never dreamed that Jelly Roll Morton ever played it, though I guess it would have been very popular for afternoon parties, a la Stephen Foster. 3. King Oliver's Creole Jazz Band, â€Å"Dipper Mouth Blues† (1923) I have to find more of these guys. I think that’s a real early Louis Armstrong playing the muted trumpet. The clarinetist is really mellow. At the time whe n this was recorded, the music was real, no digital augmentation and I love the complexity of this jazz, but I do with it had the fuller sound of stereo. My ears like the depth of modern recordings. I wonder how they ever got that name. It sounds like the name of a fish. I wonder how much music we missed, because the players were racially segregated? 4. Original Dixieland Jazz Band, â€Å"Tiger Rag† (1917) (on APM CD) I have only heard later versions of this tune, I think by Louis Armstrong’s band,. The chorus is very familiar, but I do not really remember the rest of the music. I went looking and found a version with Art Tatum on piano. I did not know anyone’s fingers could move that fast. 5. Louis Armstrong and the Hot Five, â€Å"West End Blues† (1928) Wow, this is one I had not heard. The rhythm is very regular like for dancing, but the instruments are really clear with solos on the horns. I have not heard many trombone solos. It sounds like a low Dix ieland, with the combined instruments and voice sort of having a conversation. The piano sounds like one that has tacks on the hammers. I think that was called honkey tonk piano. It is a great sound and reminds one of the places where this music was played. I get a vision of taverns, bars and some upper scale clubs playing this music. Great trumpet solo by Louis Armstrong. I have liked some things I heard with him playing, but I did not know he was such a great musician. 6. Jelly Roll Morton, â€Å"Black Bottom Stomp† (1926) It is really great that some people are sharing their old 78 records on Youtube. I would never have heard some of these. This tune really showcases dance rhythm Dixieland. The instruments sound a little strange, like maybe they are using mutes on some of the horns. 7. Guy Lombardo, â€Å"We Just Couldn't Say Goodbye† (lyrics) I heard this by Frank Sinatra, but I like the one by Guy Lombardo better. It has more style. The old Sinatra record is a sim ple dance tune with only an interesting solo on a high pitched xylophone. It is a happy love song., while many of this time were very sad. I guess girls really like sad songs and they bought most of the music. After all, it was girls who wanted to dance in these times. It was an acceptable way to touch. There was no television then, so these radio shows were really popular among middle and higher class people. It was happy entertainment, and I prefer the big band sound. 8. Bing Crosby, â€Å"Out of Nowhere†